A Guide to Buying Makeup for Darker Skin in East Asia

Being black in China has been difficult at times, however, the most difficult thing has been buying makeup, skin and hair care products. I have darker skin and I cannot find any, foundation, concealer or nude lipstick in China. There are people who sell makeup for darker skin in China. Usually, it’s through a seller who gets small shipments of it imported. I have not tried that, but I also don’t mind paying an extra fee to guarantee that I’m getting exactly what I want.

Before moving to East Asia, if you can, I suggest buying your makeup right before you leave. Makeup products can last anywhere from six to twenty-four months. If you’re like me and forgot to buy makeup for your second year in East Asia, here is a small guide I created to help black people and people with darker skin tones buy makeup in East Asia.

Buying Products In-Store
Sephora:
Lipsticks, lip glosses and eye shadows can be easily bought in East Asia, especially at Sephora. Most lipsticks are shades of pink or orange, but you can find nice, bright shades of eye shadow and some that blend well with darker skin tones. The makeup at Sephora in China is a little more expensive than in the U.S, but the products I’ve listed below are, at most, ten dollars more than they are in the U.S.
Eye Shadow Pencils:Kaki, Purple, Brown, Call Girl
Kiss Me Balm in Melon Sorbet
– Colorguard Eyeshadow Primer- I couldn’t find the link, so I’m not sure if they sell it in the U.S.
Full Effect Extreme Action Mascara:Blue

Etude House
I have not bought products from Etude House, but a friend of mine, who is a black woman, has and is very pleased with their products. She has purchased eye shadow, mascara and a lip liner from Etude House.

Buying Products Online
e.l.f Cosmetics
If you don’t have a Sephora or an Etude House near you, it’s pretty easy to buy makeup online. My friend who lives in Japan uses Amazon to buy the majority of her makeup. I have not had any luck with Amazon China; I mainly use it to compare prices of imported goods. I only have experience buying cosmetics through e.l.f Cosmetics and I am quite pleased with my order. The products shipped through Borderfree.com and this service works with different cosmetic and clothing companies.
lfcosmetics.com/p/complete-coverage-concealer” target=”_blank”>Complete Coverage Concealer,Dark,$6.00
Perfect Finish HD Powder,Sheer, $12.00
Mineral Infused Face Primer,Brightening Lavender, $12.00
Volumizing & Defining Mascara,Black, $4.00
Moisturizing Lipstick,Wine Tour, $6.00
Moisturizing Lipstick,Bourdeaux Beauty, $6.00
Aqua Beauty Radiant Gel Lip Stain,Rouge Radiance, $8.00
– These prices are a few dollars more than they are in the U.S, but they are cheaper than the makeup at Sephora China.

I hope this will help other people buy makeup. If know you of any makeup brands that ship to East Asia, feel free to share them in the comment section below.

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