I’m Not Buying SheaMoisture Products

Typically, I don’t write posts about beauty products, but the recent SheaMoisture controversy has me feeling distraught. If you aren’t familiar with SheaMoisture, it’s a brand of hair and beauty products. Typically, women with curly hair use their hair and skin products. Although they don’t specifically state that their products are for black women, many black women use their products. In April of last year, they made a different commercial addressing the stigmas in the beauty aisles. So, for me, and many other black women, it was surprising to see them release this new “inclusive” commercial.

In the most recent commercial, there was only one woman of color. I was upset that a company that caters to black women had very little black representation. However, they had a more progressive commercial with one of my favorite natural hair bloggers, Naptural85.

As I was looking at the commercial, the only woman of color said that people used to throw paper balls in her hair. The woman with blonde hair just didn’t know what to do with her hair, and the redhead always felt the need to dye her hair blonde. I understand that learning how to embrace your natural hair is important. I’ve had to learn the same lessons, but I find it shocking that SheaMoisture didn’t create a space for the black women with different hair textures. White women have many hair care options, both domestically and abroad. Don’t even get me started on makeup. Try finding a dark or deep foundation in Sephora in East Asia.

Also, it’s frustrating that one of their excuses was to expand their market, thus becoming more profitable. I understand wanting to expand your line to make more profits. I’m all about making a profit, but you need to make sure that the customers who made you are satisfied. There are still so many stigmas around natural hair. Black and women and men could lose their jobs over not having the right hair texture. People still think that our natural hais looks unprofessional and unkempt. I think that SheaMoisture should have included two black women, or even two black men, with different natural hair textures. This way we could have seen ourselves represented in beauty.

If you are still upset by the SheaMoisture commercial, here are some links to companies that I trust, companies that I’ve seen recommended due to the controversy, as well as a black owned business directory.

Products and Companies I trust

Eden Body Works– The Pepermint Tea Tree conditioner is a good wash day conditioner. It soothes my scalp and keeps my hair smelling nice.
Taliah Waajid– The Curl Sealer works well on my hair. It lasts all day, even in humid conditions, and it never hardens my hair
Cantu – Their products are generally affordable and can be used year round. I enjoy the Moisturizing Rinse Out Conditioner, Sulfate-Free Hydrating Cream Conditioner, Moisturizing Cream Shampoo and the Coil Calm Detangler.

Recommended Companies and a Black Business Directory
Ixora Botanical Beauty
Kyra’s Shea Medleys
Delish Condish
Black Business Directory

If there are any products you recommend, comment below!

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